This is my graduation project, is about an hypothetical shop of Calligaris in China, in the city of Shanghai, at the district of Huangpu, Nanjing East Road
I choose this particular road because it has one of the most popular shopping districts.
This are the banners for the shop windows, after the shop is bought by the company, to put during the renovation of the place
I made two kind of invitations for the inauguration of the shop, one for the public and one for the shareholders both in Chinese and English.
The invitation for the public is a flyer, is created to be put in other shops of the company or in pamphlet boxes.
The invitation for the shareholders is like a letter, is given by hand by the shop employees or given by mail.
Even the advertising posters are bilingual, this is because even people who don't understand Chinese could know the opening of a new shop.
The shop will be equipped with bilingual catalogs and a price list, this will help the costumers to shop, and will help the employees to keep track of what items are in the shop.
The four catalogs are divided in specific categories:
Chairs and Tables
Armchairs and Sofas
Coffee tables and Furnitures
CODE
The price list contains all the items in the catalogs
These are the initial pages for every catalog, there is a brief explanation and the index
At the end of the catalogs and price list there is a section where is possible take notes and a list of other shops
To divide the categories in the catalogs I've created specific illustrations for each one.
The intern of the catalogs presents the same template
Here a page for example
From left to right
Name of the item and category
identification code
scheme with measurements
structures finish and finishing of the seats available for the item
The CODE catalog has a slightly different template from the others because it has a separate line of products
No illustrations for this catalog to differentiate itself from the others
The miniatures of the finishes are eliminated, in its place the object in its various colors
The price list has its own template
Here a page for example
From left to right
category
code of the item
scheme
measurements and weight
list of available finishes
price
notes
In the shop there will be dividing panels for each section
I've also created the design for the sale season during spring time, the stickers will be applied on the windows
The flowers are hollow so the customer can still see the products on display
Same thing goes for the design of the new year
Lastly I made the graphics for the advertising van, it has the address, telephone number and site of the shop
In conclusion this
I will never thank Calligaris enough for the availability given on the materials and information on the various points of sale
